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SEO: Useful Tips and Tricks

When we talk about SEO, very first thing which you need to keep in mind is: We can control on site and off site SEO. On Page SEO is covered by you which includes article quality, how well it’s optimized for Keyword and meta value for that article.

No need, to feel lost with above SEO terminologies, as below mentioned guide will help you to learn and make your Blogger blog more search engine friendly.

Format Blogger post URL link

Permalink plays a great role in search engine ranking of your post. There are a few rules which everyone should follow for Blogspot permalinks:

  • Keep the number of characters in the post title to 50
  • Remove Stop Words from the permalink (Ex: A, An, The)

While writing a blog post, you have the option to edit the permalink. Simply use it to edit your permalink and remove the stop words. A good idea is just to use Keywords in your permalink. (Don’t make it look spammy).

While writing the blog post, you get the option in your right panel to keep it automatic permalink or manual permalink. Simply select manual permalink and edit it according to your wish. Check this screenshot for example:

Custom-BlogSpot-Permalink

 

Maintain the keyword density

Keyword density is an important aspect for better ranking. Too less will lead to less ranking and stuffing your Keyword will lead to over optimization. I usually maintain a ratio of 2%/post along with LSI keywords.

Though, you can pick keyword density for your Blogpost SEO, account to one which works for you. Publish articles in relevance to post title and include necessary keywords in the post.

Never stuff keywords to manipulate search engines. But after finish writing, you can analyze the whole post to find out suitable locations where the keywords can be safely inserted without distracting readers. You can also use Frase which helps you in content optimization.

Blogspot proper labels and related posts

Labels in BlogSpot adds to the keyword density of the post. Labels should be widened rather than putting them into the single narrow category.I will explain this point by example.

Consider a situation when you are posting about Google Chrome and putting them into label Windows software’s or browser. Here you will miss keywords like Chrome browser, Google chrome, etc. which would otherwise add to the keyword density of the whole post.

Labels also affect related posts widgets in Blogger.And if there are so many posts tagged with similar labels, it would affect the arrangement of articles in related posts.

Format Blogger post title

When we talk about BlogSpot SEO, post title plays a major role. Blogger post title is usually followed by home page title. Have a look at the image shown below.

blogger-post-title
Here the post title should be “city of (long-distance ) Love! “. But the title is included in the home page title ” Still in Berlin “, and this would harm the SEO friendliness of the article title. Here is how to fix this. Go to Blogger edit HTML > find out code section

title><data:blog.pagetitle/></title>

and replace it with
<b:if cond= 'data:blog.pageType == &quot;index&quot;'>
<title><data:blog.title/></title>
<b:else/>
<title><data:blog.pageName/></title>
</b:if>

Now the individual pages will have post title itself.

Also read: What is On page and off page SEO?

Format Blogspot images for SEO

We have already shared a detailed article on Image optimization for SEO and basis of optimization your image on BlogSpot is by adding alt tag and title tags in every image. In WordPress, this could be easily achieved by using plugins but in BlogSpot, this needs to be done manually. You should insert them manually after uploading each image. Here is ShoutMeLoud popular guide on Image optimization for SEO.

Provide meta tags

Meta tags are generated HTML tags used by search engines to identify the title, description, and other details of a URL. They don’t have much influence on search as they were before, but would make a slight impact on targeted keywords.


Provide a good title, description, and footer text

The title, footer, and description plays an important role in search engine optimization of every blog. If you are targeting, some keywords make sure that you included those keywords in the above-mentioned locations.

Nofollow external links

Nofollow is an HTML attribute specified on hyperlinks to block search engine advantage of external links in a website. In Blogger, you can select HTML section of the post window and add rel=”dofollow” attribute just after URL to prevent search engines from crawling a particular link.  

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